Job Reference: 23853/08
Job Duration:
Start date: ASAP
Description:
Are you a Marketing Manager? Do you want to join aspecialist Adventure Travel company? Then this role might be for you!
We are looking for a Marketing Manager to join our client. Our client specialises in the adventure and experience markets, they blend market leading technology with the best sales and service people in the travel industry.
THE ROLE:
You'll be reporting to the CEO and will take full ownership of the paidsearch strategy and execution. Their HQ is in Brixton but employ a flexible working policy whereby the choice of location for work is given to the employee with some occasional time in the office for strategy meetings.
Job Description:
* The purpose of this role is to facilitate exponential business growth through efficient marketing spend.
* The responsibility is primarily:
* Build and manage all ad words campaigns including all ad groups & keyword management.
* The management of spend tobudget and ROAS targets.
* Ensuring a minimum ROAS is maintained.
* Cover all reporting requirements.
* Deliver budgetedtraffic.
* Keep up to date with all google policy and / or technical changes.
Skills Required:
* Positive attitude andexcited to get down to work every day.
* An enjoyment of all things digital and marketing.
* Have tons of initiative and a commonsense approach.
* Able to work to deadlines and is self-sufficient.
* Happy to work in an informal, entrepreneurial setting where processes are still being created.
* A contributor to the entire strategic direction of the business.
* The kindof person to get involved.
* A devotee of the KISS principle.
* Great communicator.
Management of google Ad Words campaigns
* Ability to build a well-structured account of campaigns and ad groups.
* Deep understanding of the benefits of various bidding goals.
* Ability to build, measure and test ads and keywords.
* An understanding of dynamic ad build, structure, execution, and measurement.
* The ability to identify USPs and build into creatively constructed responsive ads.
* An understanding of performance measurement across key metrics (impressions, top of search, conv/conv value etc).
* Keyword management including mining and campaign / ad building, removal, and negative keyword list building
* Understands the process of competitor analysis
* Ability to build models of predicted search volume
* Identify new areas of traffic
* Willingness to manage international campaigns
* Can apply principals across brands
* Is able to produce accurate reports and recommend decisions
DESIRABLE SKILLS:
* Some SEO experience.
* Some CRM / Email marketing.
* Some data analyses.
* Social management
* International market management
THE PACKAGE:
* Offering a salary up to £40,000
* Remote working
INTERESTED?
Please follow the instructions to apply, attaching your CV or contact Helen on 02038879444
Industry: Travel and Tourism
Salary: £38000- £40000 per annum
Salary Benefits:
Vacancy Type: Permanent
Job Skills: marketing, digtial marketing, marketing manager, travel, adventure, tour operator
Contact Name: Crawley Team
Website: -
Direct Application URL: -