Job Reference: 23756
Job Duration:
Start date: ASAP
Description:
Do you love Marketing? Do you want to work with one of the leading accommodation companies? Then this role is for you! We have an exciting opportunity for a Marketing Manager to join our award-winning client who are one of the leaders in the luxury home accommodation business.
The Role:
The Marketing Manager will play a leading role in the Marketing Team, driving the acquisition of both B2B and B2C partners. The role will be instrumental in their domestic and international growth plans.
Duties:
* Marketing strategy - Working with the Marketing Director to execute the marketing
strategy and multi-channel campaigns for new and existing products and services for all
their group products that will enable company growth for B2B and B2C property partners as well as guests, including cross-promotions and referral partnerships with other companies.
* Performance marketing channels -Manage performance marketing channels (social, paid
search, affiliates) and take the lead in improving the ROI.
* SalesMarketing collateral and outbound campaigns - Lead eCrm campaigns and deliver
marketing qualified leads to the sales teams for conversion.
* Social media - Lead, with the support of the Marketing Team, creative paid social and
influencer campaigns across social platforms.
* Website and SEO monitoring and analysis - Continuously analyse SEO, social and website
marketing performance to improve marketing performance and conversion and drive
continued revenue and profitability.
* Contentmanagement and development - With the support of the Marketing Director, take
the lead in managing content and distributionacross all our channels, both traditional and
digital, as well as developing content both written and video.
* PR - Takethe lead in selling their group for presentations, events, and PR etc.
* Events - Manage the full events strategy including hosting our own events.
* Awards - Sell us in for awards and organise attendance at the ceremonies, with the support
of the Marketing Team.
* Company Growth - Proactively seek, research, and implement other growth opportunities
General Capabilities:
* Continuous improvement - Proactively identify improvements beneficial to our processes
and the team and be part of the delivery of any initiatives implemented.
* Customer data excellence - Understand our data deeply, be able to report on trends and
related solutions and own the quality of data in our systems for your area.
* Personal development -Lead your own personal development and training to help you
carry out your role more effectively, as well as delivering any team training within your areas
of expertise as and when required
* Values and Behaviours - Uphold, safeguard, and promoteour values and behaviours at all
times.
* Policies and procedures - Have good working knowledge of our policies and procedures
and always ensure yourself and your teamwork within them.
* Legal and regulatory - Maintain records in line with current legislation, GDPR,
* AML and Health and Safety.
* As a young company, you will have the freedom to drive continuous improvements in how we operate - and we genuinely want you to drive improvements and take the lead, not just take direction.
*Applicants should be adaptable, flexible, and proactive in developing their own skills and
capabilities.
Experience:* At least 3-5 years' experience in acquisition marketing across all the funnel from acquisition through to referral
* Experience in E-commerce including campaign budgeting
* Good level of knowledge and experience of specific skill sets such as SEO, Paid Search, Social
* Media Marketing and Email Marketing
* Experience in leading campaign reporting analysis and action planning
* Someone who is looking to take on a broad role in a small team
* Someone who works well under pressure and with constantly changing dynamics
* A people person who thrives on working with others and loves building personal connections that drive growth
* Someone who is organised and pays attention to detail
* Someone who has strong written, verbal, and interpersonal skills who's energetic and focused
* Someone who is data-driven in the way they approach decision making
* Someone who has a strong desire to expand and acquire new skills
The Package:
* Flexible and remote working options (including sabbaticals)
* 25 days holiday plus the flexibility to buy or sell 5 days
* An exciting and fast-paced environment with lots of development and growth opportunities
* Friendly team and regular socials together
* Support from a mentor on how to grow your future career
* Informal ongoing development and training on key business skills, such as project management
* Cycle to WorkScheme
* Discounts for you and your family and friends on our homes
* Rewards for introducing new customers and team membersInterested:
If you would like to apply for the above position, please click below or call Helen on 02038879444
Industry: Travel and Tourism
Salary: £28000 - £32000 per annum
Salary Benefits:
Vacancy Type: Permanent
Job Skills: -
Contact Name: Crawley Team
Website: -
Direct Application URL: -