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Marketing Management identifies market opportunities with relevant approaches for searching profits. Marketing management is the way to generate maximum profit by satisfying the customers. Marketing management is a consumer-oriented process. Therefore, the marketing manager has to find out the services that benefit the consumers and the services that fail the needs and expectations of consumers. A marketing manager has to perform all managerial functions in the field of marketing. They have to complete a marketing program and estimate the effectiveness of marketing-mix continuously. They have to remove the lack recognized in the marketing plans, policies, and procedures.